Mission:

Our mission is simple yet bold: to ignite the cycling world with innovative solutions that amplify the joy, freedom, and adventure of riding. 

With decades of experience on trails and roads, we are driven by a relentless pursuit of innovative offerings that not only enhance performance but embody the essence of fun, fitness, self-reliance, and responsible use. 

From hidden gems to game-changers, we curate innovative solutions that inspire and empower cyclists across disciplines to push boundaries, forge connections, and leave their mark on the world—one pedal stroke at a time.

Vision:

We envision a world where cycling is a transformative journey, enhanced by innovative solutions that amplify joy, foster inclusivity, and promote sustainable living for all cyclists, from novice to seasoned adventurer.

Values:

Our core values are the driving force behind everything we do:

• Adventure: We embrace the thrill of exploration and pushing boundaries.

• Passion: We’re fueled by a deep love for cycling and a commitment to excellence.

• Innovation: We’re constantly seeking new ways to enhance the cycling experience.

• Community: We foster connections, support, and camaraderie within the cycling community.

• Empowerment: We encourage self-reliance, personal growth, and positive impact. 

• Responsibility: We promote environmental stewardship, resource conservation, and respectful coexistence. We are committed to supporting causes aligned with our mission, donating a portion  of profits each year for youth cycling advocacy non-profits.